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concrete confidence
finsterwalder bau-union (FBU) presented itself at EXPO REAL 2025 in münchen with its own booth for the first time, setting a clear statement for quality and design. instead of opting for a classic system booth, FBU chose an individual concept that not only reflects the company’s high standards but also lays the foundation for a consistent corporate identity for future exhibitions. the booth impressed with its distinctive architecture: concrete columns and beams formed the bas
lwetzel7
May 151 min read


enjoy the new way
at the IdeaLab!25 ideas festival at WHU in vallendar, one of the leading conferences for founders, LYNE presented itself with an exceptional booth concept that combined industrial charm with strong brand storytelling. built on a temporary structure made of scaffolding elements, the booth created an urban, modular appearance that attracted attention both during the day and at night. the task was to design a booth for showcasing the new products as well as a small area for a DJ
lwetzel7
Mar 261 min read


experience streaming
in february 2025, Elgato presented itself at ISE Barcelona with an impressive booth that convinced not only through design but also through storytelling. in close collaboration, a space was created that took visitors on a visual and spatial journey. the booth was divided into different stations, each shaped by various surfaces and materials to form a narrative structure. custom-designed mounts ensured that the Stream Decks by Elgato were showcased effectively and their functi
lwetzel7
Mar 111 min read


driven by design
at the beginning of 2025, we developed a holistic spatial concept together with the lead agency The Storytelling Company for the BMW M Experience Abu Dhabi – an international brand experience for dealers, VIPs, and customers. the focus was on the spatial design of various event formats such as keynotes, lounge and hospitality areas, a pop-up shop, clubhouse, an exclusive dinner on the racetrack, presentation rooms, and strictly confidential showrooms for new models – all un
lwetzel7
Feb 131 min read
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