electrifying experience

lwetzel7
May 12
1 min read

Updated: May 14

in order to refocus more on electromobility, Volkswagen organized the VW ID Creator Days in november 2024. the objective was to challenge and eliminate the misconceptions about electromobility that are ingrained in society's minds. thus, a wellness hotel in Monte Argentario was transformed into a fascinating ID-world through creative concepts and activities.

the event offered several highlights and stations that a selection of influencers could experience. already at the airport, they received their VW ID and could test the features of the electric car on the way to the hotel.

upon arriving at the hotel, they documented their knowledge about electromobility on an interactive wall and could record their knowledge growth after the event.

the rest of the lobby also offered exciting experiences, from virtual explorations of the VW ID to creative crafting of keychains.

outside, guests were greeted with more interesting highlights: a chill-out area with an italian ice cream truck, a section for autonomous parking and charging of the VW IDs, and a golf course where the range of the cars could be explored playfully.

the VW ID Days were a great opportunity to learn more about electromobility and the VW IDs in an entertaining and playful way.