shaping mobility

at IAA Mobility 2025, Rimac Technology made a strong statement for the future of electric mobility and impressively demonstrated how technical precision and emotional brand impact can merge into a powerful unity. the goal of the project was to create a booth that made the brand’s innovative strength and high-performance mindset tangible in a clear, modern environment. the booth was not only meant to showcase products but to convey the feeling of speed, energy, and technical excellence — key values that define Rimac.

the design deliberately avoided futuristic clichés and instead focused on reduced elegance: clean lines, dark surfaces, precise lighting, and high-quality materials formed the stage for product presentation. these were showcased on custom-made furniture, highlighting the technological depth of the brand.

a central highlight was the product display at the heart of the booth. components from the high-performance electric sector were presented in a technically inspired setting, accompanied by a dynamic media staging that impressively visualized the power and speed of the end products.

Rimac Technology thus presented itself not only as a technology leader but created a brand experience that touched emotionally and remained memorable — a project that combined ambition, inspiration, and passion..

event_ IAA Mobility 2025

client_ Rimac Technology

location_ munich, germany

scope of work_ lp 1-9, preliminary assessment, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ exhibition contractor & technical crew: Seifert & Kröger Messebau GmbH

projectlead_ niklas schadt

copyright pictures: Crossline Media