streaming innovation

at TwitchCon 2025 in san diego, Elgato presented a booth design that made the world of streaming impressively tangible. the goal was to showcase the latest products and software solutions in audio and video within a unified, colorful concept. the booth was aimed at the streaming community and created an environment that encouraged interaction.

the design was based on the structure of the hexagon, inspired by the “Wave Panels” acoustic elements from Elgato in hexagon form. since the event focused on new audio products and software, this shape became the central design element. building on this, a concept emerged that was arranged like a solar system around the highlight at the center of the booth – the Prompter XL. it was flanked by interactive stations for audio, recording, and lighting demos, where visitors could try products and ask questions – an experience that made the brand tangible.

vivid graphics and bold color imagery brought energy and created a contrast to the clear, modular structure. another highlight was the stream pod with a double-sided window, which made live streams visible – a powerful marketing tool that emphasized closeness to the community.

for Elgato, it was an exciting step and a booth that stood out from previous ones, reinventing the brand at TwitchCon.

event_ TwitchCon 25

client_ Elgato

location_ san diego, usa

scope of work_ lp 1-9, preliminary assessment, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ contractor: TTG

project lead_ eva sieghart

copyright pictures: The Trade Group