concrete confidence

finsterwalder bau-union (FBU) presented itself at EXPO REAL 2025 in münchen with its own booth for the first time, setting a clear statement for quality and design.

instead of opting for a classic system booth, FBU chose an individual concept that not only reflects the company’s high standards but also lays the foundation for a consistent corporate identity for future exhibitions.

the booth impressed with its distinctive architecture: concrete columns and beams formed the basic structure, echoing the constructive elements of real-world construction. this created an immediate product association – a booth that makes the company’s dna visible. the play of depth and perspective gave the space a dynamic effect, while the combination of concrete textures, warm wood, and the FBU-orange created an exciting contrast. the open design invited visitors to linger and offered a pleasant atmosphere for engaging conversations and new connections.

the appearance at EXPO REAL 2025 offered an authentic insight into FBU’s brand world and positioned the company as a strong and innovative partner within the construction industry.

event_ EXPO REAL 2025

client_ Finsterwalder Bau-Union GmbH

location_ munich, germany

scope of work_ lp 1-9, preliminary assessment, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ contractor: Seifert & Kröger

project lead_ vivian bond-grothaus