creative synergy

at omr 2025, Mawave and Channable presented themselves on a compact 60 m² space with a shared exhibition booth. the most exciting challenge was to communicate two independent brands with different focuses equally – without competition, but with a harmonious overall concept that gave both room to unfold.

this task led to a well-thought-out booth design with a central architectural element: a container that created visual highlights and offered functional advantages. the upper level became a meeting terrace for Mawave, while Channable used the interior as a cozy meeting lounge – both offering retreats for quiet conversations.

both brands also showed creativity in how they engaged with visitors. while Mawave used an eye-catching vending machine for giveaways and customer interaction, Channable relied on interactive kahoot quiz rounds that combined entertainment and knowledge.

this synergy was made possible through close coordination, clear zoning, and a strong design language. the result was a lively, versatile exhibition booth that worked and was fun – for the team as well as for the visitors.

event_ OMR – Online Marketing Rockstars 2025

client_ Mawave; Channable

location_ hamburg, germany

scope of work_ lp 1-9, preliminary assessment, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ contractor: Seifert & Kröger Messebau GmbH;  technical implementation: V MANN e.K.; container: Conro Container GmbH

project lead_ johanna frey