technology meets design

for TQ, we designed a 180 m² exhibition booth at Eurobike 2025 that impressed with technical sophistication and clear design. the focus was on seven bikes and a four-meter-long tech table where visitors could directly experience TQ’s innovative exhibits.

the booth concept reflected TQ’s brand values – precision, innovation, and approachability. the goal was to strengthen its position as the company behind the quietest, smallest, and lightest e-bike motor, while showcasing its integration into various models. we developed a monochrome, high-contrast booth design that emphasized the brand’s technical precision. the furniture we designed seamlessly combined functionality and aesthetics. large-scale graphics and bold typography provided clear orientation and strong brand presence without distracting from the essentials. the result was a reduced, high-quality space that staged technology without pushing itself into the spotlight.

the successful implementation not only invited visitors to explore the exhibits but also encouraged in-depth conversations in the community area, featuring two large wooden tables. the booth was actively used for product presentations, expert discussions, and networking – a complete success for TQ.

event_ Eurobike 2025

client_ TQ-Systems GmbH

location_ frankfurt, germany

scope of work_ lp 1-9, preliminary assessment, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ contractor: Seifert & Kröger Messebau GmbH;  technical implementation: V MANN e.K.

project lead_ johanna frey

copyright pictures: TQ-Systems GmbH