enjoy the new way

at the IdeaLab!25 ideas festival at WHU in vallendar, one of the leading conferences for founders, LYNE presented itself with an exceptional booth concept that combined industrial charm with strong brand storytelling. built on a temporary structure made of scaffolding elements, the booth created an urban, modular appearance that attracted attention both during the day and at night.

the task was to design a booth for showcasing the new products as well as a small area for a DJ, achieving maximum impact with minimal means. to do this, we relied on the raw aesthetics of a metal scaffold, which not only provided structure but also served as a flexible frame for graphics and lighting. inspired by the product's color scheme, the booth shone in vibrant colors, creating a strong visual link to the brand.

additional interaction was provided through a Four-in-a-Row activation, where LYNE’s products were used as game pieces. the game became an eye-catcher that playfully encouraged discovery while making the brand tangible.

due to rainy weather conditions, the booth was made weatherproof at short notice — a spontaneous solution that combined functionality with design standards. the result: a colorful, modern, and industrially inspired booth that not only showcased LYNE’s three new products but also attracted numerous visitors and created a relaxed atmosphere.

event_ IdeaLab! – WHU Founders' Conference 2025

client_ LYNE

location_ vallendar, germany

scope of work_ lp 1-9, preliminary assessment, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ contractor: Seifert & Kröger; setup: LYNE, IdeaLab!

project lead_ lena wetzel