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design, experienceable

Audi at the OMR 2024 in hamburg was all about the unveiling of the new, fully-electric Audi Q6 e-tron. this event marked the first public presentation of the innovative vehicle, setting a new standard in premium electric mobility. designed to reflect Audi’s commitment to innovation and premium mobility, the booth was an embodiment of sophistication. following Audi's CI guidelines, the space was a seamless blend of brand identity with approachable warmth crucial for communicating the new product. the interior and exterior design played a captivating game of mystery, inviting guests to step into a unique world tailored to the Audi Q6 e-tron. the lighting design was particularly notable—a dynamic arrangement of overhead lights not only illuminated the booth but also artistically highlighted the sleek lines and cutting-edge design of the new car. numerous Audi ambassadors visited the space, making excellent use of it to connect and network, adding a vibrant dynamic to the atmosphere. celebrating this blend of technology and design, but also experience the power of Audi’s vision for a more sustainable, efficient, and exciting future.


festival_ OMR24

client_ Audi ag

location_ hamburg, germany

scope of work_ general planning trade fair presentation, communication concept, design, implementation planning, media planning, tendering and awarding, approval planning, trade fair construction, construction management

partners_ construction: AGMA Messebau, SHOW EM

projekt lead_ Moritz Ansorge

copyright pictures 1, 3-5, 7: Fabian Stoffers


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