three trade shows, one concept

last year, EDELRID visited three trade shows, each with a very different audience: the mountain sports scene in innsbruck, the vertical worlds of sport and professional use at VerticalPro, and the workplace safety industry at A+A in düsseldorf. what connected them all was trust in a rope, and a company that has earned exactly that trust for over 160 years.

instead of a classic trade show booth, we developed a modular system for EDELRID. built from elements we developed ourselves, like freestanding wall panels, corner elements, and various communication surfaces, we were able to respond to a wide range of situations and always create new layouts.

EDELRID covers a wide range of disciplines and industries. the booth concept was developed to communicate different themes: rock and mountain sport in innsbruck, the interplay of sport and professional use at VerticalPro, and personal protective equipment in everyday work at A+A.

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event_A+A, Vertical Pro, Alpinmesse

client_EDELRID GmbH & Co. KG

location_düsseldorf, friedrichshafen, germany; innsbruck, austria

scope of work_lp 3-8, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision

project lead_niklas schadt