motion meets emotion

in october 2024, the Audi factory premises in ingolstadt became the stage for the release of the new Audi China brand. while a large-scale counterpart took place in china, an exclusive setting was created in germany: 50 selected guests were invited to experience the brand release.

in collaboration with Auditoire, the spaces were transformed into an architectural narrative. even outside, historic Audi models set the tone for a journey that connected past and future. once inside, an immersive brand world unfolded, allowing guests to spatially experience the new Audi China brand. a floor-to-ceiling LED gate that slowly opened for the presentation became a moment of suspense – a visual promise fulfilled with the unveiling of a previously unseen concept car. multimedia stations accompanied the experience, making the new identity of Audi China intuitively tangible.

event_ Audi Key Opinion Leaders

client_ Audi AG

location_ ingolstadt, germany

scope of work_ lp 1-8, conception and design, execution planning, tendering and contracting, approval planning, construction lead, project controlling

partners_ construction: IdealEvent GmbH, technology partner: TFN

project lead_ niklas schadt

copyright pictures 1-5: Audi AG