yellow discovery

with a bright yellow booth that caught the eye and stayed in memory, Charles made a bold statement at the OMR in hamburg in may 2025. in the middle of the booth stood a large pillar with two screens – moving images that intuitively explained the brand and its function. directly below, smartphones with qr codes invited visitors to try out the app for themselves. this turned the booth visit not only into an interactive journey of discovery but also into a behind-the-scenes look at user behavior.

but Charles didn’t just stand out with their booth – they also created connections: in relaxed lounge areas and at the stylish kiosk with cool drinks, real conversations emerged – right in the middle of the trade fair hustle, but with just the calm that good ideas need.

event_ OMR – Online Marketing Rockstars 2025

client_ Charles GmbH

location_ hamburg, germany

scope of work_ lp 2-9, conceptual design, design development, permit planning, construction planning, tender preparation, assistance with contract award, site supervision, post-construction services

partners_ contractor: Seifert & Kröger Messebau GmbH, technical implementation: V MANN e.K.

project lead_ johanna frey