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Digital Experiences

Digital Experiences: the stage doesn't end at the hall's edge.

Hybrid events and digital brand experiences by designcompany: live experiences that start before the date and keep working afterwards.

What happens in the room can continue in the stream, on the smartphone or in a game. designcompany plans hybrid events and digital extensions for live experiences: landing pages for the occasion, moderation and video technology, interactive applications at the booth. Everything a brand communicates digitally is designed, whatever the format.

Stage and livestream as one setup

A room that works for those present can be boring on stream. designcompany therefore designs stage set, light and flow for the eye and the camera at once, and plans moderation and video technology too. As for the presentation of a new car model in 2021, which had to convince on stage and on the livestream.

Play before it starts

Digital experiences often begin before the date. For designcompany's Oktoberfest tables, guests receive a game of their own in advance - the first anticipation of the invitation. At boot Düsseldorf 2026, visitors to a boat-drive manufacturer's booth played a game designcompany developed for the presence.

Digital brand experiences with a purpose

Every digital application by designcompany follows the communication: it should carry a message, activate guests or open conversations. This leads to event microsites, configurators and applications, realized by designcompany together with a development partner in the studio.

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Answers.

The cost of a hybrid event depends mainly on the number of cameras and control positions, duration and flow, the streaming platform, moderation, interactive applications and the on-site stage. designcompany doesn't quote flat benchmark prices, because every setup looks different. designcompany provides a reliable estimate after an initial conversation.

Usually six weeks to three months; custom-developed applications or games rather three to four months. A livestream with an existing stage needs less time, plus test runs with technology and moderation. designcompany plans backwards from the date and clarifies in the first conversation which schedule is realistic.

At designcompany it follows the full circle principle in five phases: in Sparring, the role of digital is clarified; in Creating, stage, stream and applications take shape as one concept; in Planning, technology, direction and platform are coordinated; in Implementing, the event goes live; in Closing, recordings and evaluation follow.

A hybrid event combines a live experience on site with digital participation, for example via livestream, landing page or interactive application. designcompany plans both as one setup: stage, light and flow work for guests in the room and viewers on screen, and digital elements extend the experience before and after the date.

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