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Events

Events: occasions people keep talking about.

Events from Munich: designcompany designs product launches, dealer events and roadshows that guests talk about long afterwards.

An occasion becomes an experience when space, light, media and flow tell the same story. Anyone looking for an event agency in Munich finds design, planning and execution from a single source at designcompany: since 1988, designcompany has taken responsibility for events from the first idea to dismantling, in Munich, across Germany and internationally.

From product launch to sales meeting

Product launch, dealer event, roadshow, sales meeting or press event: every format gets its own dramaturgy. designcompany starts with the core message guests should take away and derives location, flow, space and media from it. That includes the moments before and after: invitation, arrival, guest guidance and follow-up.

One roadshow, one design, five cities

For a car manufacturer's roadshow in 2025, designcompany developed one design that worked in five cities: Munich, Berlin, Düsseldorf, Stuttgart and Hamburg. Premieres of current models, test drives and curated formats in changing locations followed one system that could be adapted to every venue.

What lasts decides success

An event has succeeded when guests talk about it long afterwards. That's why designcompany defines in advance what should stay in memory and designs the first and last impressions with particular care. In Closing, designcompany reviews with the client whether exactly that came across.

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Answers.

The cost of an event depends mainly on the number of guests, format and duration, location and conversions, technology and media, catering and program, and for roadshows the number of stops. designcompany doesn't quote flat benchmark prices, because every occasion is built differently. designcompany provides a reliable estimate after an initial conversation.

Usually two to six months, with multi-stop roadshows towards the upper end. The exact lead time depends on the number of guests and the location, on permits, technology and program. designcompany plans backwards from the date and clarifies in the first conversation which schedule is realistic. Brought in early, there is more room for location and idea.

designcompany thinks events from the space and the brand. As a design agency, it designs dramaturgy, architecture, graphics and media itself and takes responsibility for planning and execution as well. designcompany coordinates technology, catering and other trades with partners, with one point of contact for everything.

At designcompany it follows the full circle principle in five phases: in Sparring, occasion, guests and goal are clarified; in Creating, the dramaturgy takes shape with space and media; in Planning, location, technology and flow are coordinated; in Implementing, everything is built and the event is run; in Closing, it is dismantled and evaluated. One project lead guides you through every phase.

A roadshow works when one design stays recognizable at every location yet can still be adapted to venue, audience and logistics, creating room for experiences. designcompany plans a system of modules, graphics and flow that travels from stop to stop.

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