Design Strategy: first the direction, then the form.
Design strategy by designcompany: clarifying where design should lead, which problem it solves and which emotion it triggers in customers.
Good design starts with a decision. At designcompany, design strategy clarifies where design should lead: which problem it solves, which message it carries and which emotion it triggers in customers. This applies regardless of the medium - to spaces, campaigns and digital presences as much as to products or packaging.
When product and communication drift apart
Design strategy often starts with a contradiction: a company positions its products differently from how it communicates them, especially around product launches. Young tech companies and start-ups come to designcompany because they can't get their innovation across. Strategy work often grows directly out of a briefing.
A design concept as the basis for decisions
The result is a basis for decisions: strategy paper, mood boards and visual mock-ups with which clients can discuss and decide internally. Mock-ups make a direction visible without already designing a finished product. Design then proceeds with clarity rather than gut feeling.
From design concept to presence
For a client in the energy sector, the strategy led to its trade show presence and a guideline for all its communication. For a manufacturer of boat drives, designcompany defined a spatial concept aimed at experience, with a strategy behind it. For a car manufacturer's roadshow, a design defined once carried through every stop.
