Brand Strategy: first know what you stand for.
Brand strategy by designcompany: vision, mission, values and positioning that make decisions easier - from start-up to corporation.
A brand that knows what it stands for doesn't need to be louder than others. As a brand strategy agency, designcompany works with companies on the foundations of their brand: vision, mission, values, positioning and personality. These foundations make communication clearer and internal decisions faster, for start-ups and established brands alike.
Positioning starts with uncomfortable questions
Positioning starts with questions no brand can avoid: who it is, who it wants to be and explicitly not, what it does differently and why customers choose it. designcompany asks these questions in workshops with management and team and tests the answers against competitors, target groups and market.
A brand personality you can feel
The answers give rise to a personality with clear nuances: dreamy or trustworthy, serious or playful, traditional or progressive. designcompany works with brand archetypes and defines core values that guide design and communication. For a restaurant, this produced the values enjoyment, community, taste and passion.
Naming and claim as an anchor
A brand begins the first time you hear its name. designcompany develops names and claims with analysis, workshops, competitor and domain checks. That's how the name of a cross-country ski line came about, as did that of a Berlin start-up that makes CO2 emissions in the food industry visible.
