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Trade Shows

Trade Shows: booths that stay in the mind.

Trade show booth design from Munich: designcompany plans trade show presences as lead agency, with a message visitors carry on.

A clear message carries every designcompany trade show booth. Since 1988, designcompany has been planning trade show presences from Munich for brands in automotive, sports, gaming and tech, from Messe München and IAA to CES in Las Vegas. The architecture follows the message: paths, sightlines, light and material tell it before anyone says a word.

Plan the trade show presence from the goal

It starts with the goal, not the floor space: what should visitors say about the brand after the show? From this core message, designcompany derives format, space and dramaturgy. The booth remains the anchor, but designcompany also plans the before and after: invitation, guest guidance, side events and follow-up.

From booth construction concept to handover

The booth builder builds what has been planned. designcompany plans, coordinates and takes responsibility for the entire presence - construction is one of the trades. Construction, technology, light, media, graphics and logistics run under designcompany's direction until handover. For clients that means: one point of contact, one contract, one invoice.

General planning with an eye for the experience

As general planner, designcompany covers the work stages from preliminary design through permit and execution planning to project supervision on site. For a client's presence at OMR 2025 in Hamburg, this covered work stages 2 to 9, realized with partners for booth construction and technology.

Related projects.

Yellow DiscoveryYellow DiscoveryEventsOMR FestivalOMR FestivalTrade Shows, Events

More in the article: Der Messeauftritt in München: der Guide für Aussteller.

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Answers.

Custom-designed trade show booths by designcompany start at around 500 euros per m². The exact price depends mainly on floor space and build height, materials and technology such as media, light and sound, reusability across several shows, and logistics and hall services. designcompany provides a reliable estimate after an initial conversation.

Usually three to five months. As a rule of thumb: commission six months before the show and you have every option; three months before, you still have good ones. Recurring presences and existing client relationships can work at much shorter notice. In detail, lead time depends on size and build height, the organizer's deadlines and permits.

The booth builder builds what has been planned. designcompany plans, coordinates and takes responsibility for the entire presence as lead agency, from strategy through design and planning to handover. Construction is one of the trades and, like technology, graphics and logistics, runs under designcompany's direction. Clients have one point of contact instead of a list of interfaces.

At designcompany it follows the full circle principle in five phases: in Sparring, goal and framework are clarified; in Creating, the booth concept takes shape; in Planning, plans, orders and trades are coordinated; in Implementing, the booth is built and handed over; in Closing, it is dismantled, stored and evaluated. One project lead guides the presence through every phase.

Event architecture is the spatial planning of a brand presence: visitor flow, dramaturgy, light, media and technology as one system. designcompany comes from this discipline and has been planning spaces for trade shows, events and roadshows since 1988, in which a brand is told before anyone says a word. The trade show booth is the most common place for it, but not the only one.

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