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CI + CD Development

CI + CD Development: recognition as a system.

Corporate design agency from Munich: designcompany develops corporate identity and corporate design that work on the favicon as well as in space.

A brand has to be recognizable on every surface, in every format and from every distance. As a corporate design agency in Munich, designcompany develops corporate identity and corporate design as a system: name, logo, color, typeface, imagery, tone of voice and the rules by which everything works together.

Logo development with the courage to reduce

An image may show depth; a logo has to work without it: small, single-color, from a distance. designcompany develops wordmarks and figurative marks that carry from the favicon to the vehicle wrap. For a Berlin climate start-up, this produced a reduced logo with a color palette of green, earth tones and an orange accent.

A design system for everyday use

Branding happens in every moment, including the Monday-morning presentation. Alongside logo and brand book, designcompany delivers the everyday tools: PowerPoint, Excel and Word templates, email signatures, business cards and social media templates. designcompany accompanied a diversity network from its name to its email signature.

Corporate identity that lasts

Clarity only lasts as long as it is documented. designcompany's brand book answers the questions that come after launch: what an ad looks like, how a partner uses the logo, how a text sounds. That keeps a brand consistent, even when new people work on it.

Related projects.

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Answers.

Costs depend mainly on the number and depth of workshops, the scope of the identity (logo only or a complete system), the number of applications and templates, naming, imagery and brand book, and the number of feedback rounds. designcompany doesn't quote flat benchmark prices, because every brand starts differently. designcompany provides a reliable estimate after an initial conversation.

Most of designcompany's corporate design projects take between one and four months. A logo refresh needs less time than a new identity with name, brand book and templates, plus the client's approval processes. designcompany sets the schedule after Sparring, with clear dates for drafts and decisions.

An advertising agency mostly thinks in campaigns. designcompany develops the identity behind them and carries it into every space: from logo and brand book to the trade show presence, the showroom or the event graphics. Corporate design and communication in space come from one team.

At designcompany it follows the full circle principle in five phases: in Sparring, core essence and direction are clarified; in Creating, logo, color, typeface and imagery take shape; in Planning, the design system and brand book; in Implementing, final artwork and templates; in Closing, handover and a check after launch.

designcompany distinguishes as follows: corporate identity covers the brand's core elements and a company's personality, i.e. logo, colors, typefaces, values, attitude, language and behavior. Corporate design is its extended visible part: imagery and layout. designcompany develops both together, so that what you see matches what a company stands for.

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