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space, newly defined by mobility



by presenting the audi urbansphere concept, audi's third episode in the sphere lineup, our customer redefines the mobility experience of the future again - this time focusing on the interior. catering to urban lifestyles and the needs of asian customers, the digital world premiere showcased the many facets and features the urbansphere concept brings. in addition to input from audi's design and brand teams, chinese ballet dancer yuan yuan tan shared her experiences inside audi's innovative approach: the human-centricity of the concept, the comfort while driving and the new role mobility could play for her. audi’s co-creation approach to the concept car was also reflected in the project to realize this world premiere and we are delighted about the good cooperation with our partners.




digital experience_ audi urbansphere concept online world premiere client_ audi ag

location_ penzing, germany

scope of work_ lp 1-10 (hoai performance phases), conception and design, execution planning, tendering and contracting, approval planning, construction lead, project controlling

partners_ technical planning: tfn gmbh, construction: agma gmbh, prodction: redseven entertainment gmbh, studio: hyperbowl gmbh


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