one way presented their new pole collection for the summer months as part of this year's outdoor by ispo show. the focus lied on providing a neutral stage for the aesthetic products. for this reason, a sleek, gallery-like booth was developed. to further emphasize the display, stunning shots of the alps were shown to accompany the products. the minimalist approach serves as a prelude to one way's spatial branding and, due to its adaptable modularity, will convey one way's unique style in a variety of facets and locations.
trade fair_ one way outdoor by ispo
client_ fischer sports gmbh
location_ munich, germany
scope of work_ general planning trade fair presentation, communication concept, design, implementation planning, media planning, tendering and awarding, approval planning, trade fair construction, construction management
partners_ construction: seifert & kröger messebau gmbh
project lead_ moritz ansorge