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the art of progress II

after a two-year break, audi returns to the stage of the online marketing rockstars festival in hamburg with an impactful concept. together with our partner agencies, we designed an appearance entirely dedicated to art and the future. the audi rs e-tron gt was accompanied by an interactive led sculpture "unseen universe", which in collaboration with studio ouchhh carried an nft drop at the end of may. with the question "what is the art of the future?" audi and ouchhh took a stand on what progress means: to imagine. to rethink. to create the unknown.

trade fair_ audi omr 2022

client_ audi ag

location_ trade fair hamburg, germany

scope of work_ lp 1-8 (hoai performance phases), conception and design, execution planning, tendering and contracting, approval planning, construction management

partners_ technical planning: tfn gmbh, booth constrcution: schneider promotion und transport gmbh, digital conception: envy gmbh


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