the omr festival is the ultimate stage where digital marketing is celebrated, and innovative brands like audi, get to shine in a trailblazing setting. this year's space was more than just a spot in the crowd. it was a hub of unexpected possibilities that pushed the limits of brand expression while staying true to the car manufacturer's heritage.
the goal was to welcome people into audi space with a grand architectural gesture. the initial designs already focused on a cohesive yet inviting space that would transport visitors into their personal sphere. the undisputed eye-catcher was an immersive installation that showcased the futuristic interior of the vehicle, with guests invited to experience the action from a wide tribune. the upper hospitality zone hosted a series of captivating panel discussions. here, audi offered a variety of presentations by inspiring panelists to engage the audience on topics such as digital, performance, design, and sustainability. afterward, guests could continue the dialog in the lounge and gain deep insights into the mobility of tomorrow - with the area transforming into an exclusive lounge after the show closed.
the multifunctional stand left a lasting impression on festival visitors and underscored audi's innovative spirit. the enthusiasm of the visitors and the impressive interactive experience proved audi's leading position as an innovation driver.
we are proud of the dedicated teamwork with other agencies, technicians, and contractors who made this audi vision a reality. fascinating to see what the top marketing, tech, and creative industry platform offers.
festival_ audi omr 2023
client_ audi ag
location_ hamburg, germany
scope of work_ lp 1-8 (hoai performance phases), conception and design, execution planning, tendering and contracting, approval planning, construction management
partners_ contractor: schneider promotion & transport gmbh; communication concept: planworx ag; technical planning: niyu gmbh; technical implementation: neumann&müller gmbh & co. kg; kinetics: schiffini gmbh & co. kg
project lead_ niklas schadt
copyright pictures 1,2 & 6: audi newsroom (2023)