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simplicity is key

repositioning of the fashion brand "frank walder". by reducing it to the essentials, the brand reached a much younger target group. the new brand was communicated and sensually experienced on different interaction areas. roadshow and vip-event declined the brand into details: excellent live-cooking, a reading with star cast corinna harfouch and live-band.

branding_ rebranding of fashion label frankenwälder

client_ held fashion retail gmbh

location_ dusseldorf, germany

scope of work_ communication concept, with new brand strategy, logotype/ logo, ci/cd-guideline, europe-wide roadshow, vip-events, shop- and trade show design.


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