savor together

with AnnA, the first hospitality experience by the vorarlberg brewery mohrenbräu came to life in rankweil. a new chapter that translated the values of the mohrenbrauerei into a real, tangible experience. the task was to give beer enjoyment and the shared community experience an identity of its own - one that is authentic, innovative, and at the same time rooted in tradition. we were entrusted with developing and implementing the entire brand identity for AnnA, from the logo to the color world and pattern to tone of voice and communication.

at the heart of the brand is savoring, surrounded by the brand values of taste, community, and passion. these values come to life across four distinct venues, the "plätzle" - the restaurant, the beer garden, the märktle, and the cellar bar. each plätzle stands on its own, yet only together do they form the complete picture of AnnA: a place to enjoy, linger, and discover, appealing to a broad audience while always staying down to earth.

the logo carries the personal character of a handwritten name, complemented by a clear subline. the color world - drawn from the tones of the mohrenbrauerei - assigns each plätzle its own color. as a recurring graphic element, the pattern "die nudel," derived from the n in the logo, rounds out the brand's visual identity.

• 

• 

branding_Anna

kunde_Mohrenbräu Gastro GmbH

leistungsumfang_konzept und umsetzung der marke, inkl. werte, strategie, ci und cd assets, geschäftsausstattung, social media strategie, social media identity, social media communication assets

projektleitung_ioanna vairami, lena wetzel, luigi bond-tropeano