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circle of lightness

hai celebrated the reunion at the aluminium in dusseldorf with a new booth whose round shape and design was oriented on previous concepts - yet, it offered more space for pleasant meetings and fruitful encounters. the open round lounge with a wide bar in the middle and sample products around it invited business partners, new contacts and friends to have a good time and enjoy austrian cuisine. architecturally, the space was defined by the lightweight of aluminium itself, a prominent meeting area, and a subtly captivating graphic concept to raise awareness of hai's market leadership in the high-profile processing of aluminum parts.

trade fair_ hai at aluminium dusseldorf 2022

client_ hammerer aluminium industries holding gmbh

location_ dusseldorf, germany

scope of work_ general planning trade fair presentation, communication concept, design, implementation planning, media planning, tendering and awarding, approval planning, trade fair construction, construction management

partners_ booth construction: seifert & kröger messebau gmbh

project lead_ vivian bond-grothaus


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