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celebration of progress



no other claim could describe this project better than audi's own:

future is an attitude. journalists were given the chance to explore the main innovation topics around audi's new electric suv, the audi q4 e-tron: design, sustainability and the innovative ar head-up display. all supported by live interaction, various workshop tools and smart glasses in a dynamic and accentuating environment.


digital experience_ media day audi q4 e-tron

client_ audi ag

location_ eisbachstudios munich, germany

scope of work_ lp 1-8 (hoai performance phases), conception and design, execution planning, tendering and contracting, approval planning, construction management

partners_ technical planning: macom niyu gmbh, booth construction: agma gmbh

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