Event architecture

 

Events create customer loyalty and attract new customers. The success of an event depends on a meaningful story line, which carries the brand and product messages.

 

In the concept phase, we closely cooperate with event agencies to successfully stage the event story. We create spaces that enable customers to experience the companies and their products in an emotional way.

 

We view an event as a “point of touch”. Enjoy, touch, experience to create sustainable loyalty.

 

Cisco Systems

 

Development of a concept for Cisco Expo 2009 in collaboration with the event agency Realize. An around-the-clock experience for Cisco employees, partner companies and customers. Over 3,000 people were able to experience the spirit of the Cisco brand – from an inaugural address to an innovative partner exhibition concept and a spectacular evening event.  

 

 

 

 

Sony Ringfest

 

This concept for the Ringfest in Cologne focused on portraying the Sony and Sony Ericsson brands. Visitors entered into a dialogue with the brands:

See like no other. Play like no other. Listen like no other. Shoot like no other ...

Enormous theme stages invited visitors to experience the brand and products.

 

Frank Walder

 

Frankenwälder becomes Frank Walder. Emotional dealer presentation of the brand relaunch.  

Sony Ericsson

 

In collaboration with the agency Brand Event, the Design Company developed a concept under the motto “Being inspired” for the Sony Ericsson Customer Event in Lisbon.

For two days, customers from Western Europe and CEEMEA experience the spirit of the Sony Ericsson brand. The event focused on the product categories imaging, music and web, which were impressively staged and thus made tangible for customers.  

MINI

 

The Munich automotive manufacturer invited international dealers to celebrate the worldwide relaunch of the MINI Convertible and the MINI remodeling in Barcelona. Over the course of several weeks, hundreds of dealers discovered the “MINI formula for success”: a brand experience course in and around Barcelona was part of the communication concept developed by Design Company and the event agency Avantgarde.  

MINI

 

Presentation of the MINI Convertible in the Lenbach Pavilion in the heart of Munich. The MINI Convertible was showcased in the middle of shop-in-shop spaces inside Munich stores. The perfect driver outfit was completed by matching sunglasses and the latest MINI polo shirt.  

BMW AG

 

In collaboration with the event agency Vok Dams, the Design Company develops a pavilion road show concept for the product launch of the BMW 1 series in 12 cities.  

Please get Adobe Flash Player and activate your JavaScript to view this page as full flash movie.